b r a n d y m e l v i l l e
Integrated Marketing Campaign, 2017
This is a proposed Integrated Marketing Campaign for Brandy Melville. The big idea is Beautiful Clothes Perfectly Designed for Beautiful Girls. It plays off the company’s controversial claim that “one size fits all.” When asked to do this project, I was asked to purposefully make it controversial with the goal of increasing sales and engagement. The campaign proposes achieving this through the design on the Bella shirt, which means beautiful in Italian, print advertising, app development and social media channels that the target audience is present on.
