b o m b
Bath Bomb Packaging & Process Book, 2018
Bath Bomb 2” x 4.25” x 2.5”
Book 8” x 9.08”
These are bath bombs I created targeted towards men. The book documents the re-branding process of the brand Bomb, which I invented. Bomb is a company that provides pristine bath bombs for men. Research was conducted to find an unoccupied market for bath bombs. It was discovered that bath bombs are currently all targeted towards girls although, men that have tried bath bombs enjoy them and there is a need for bath bombs to be rebranded for men. In creating Bomb, I aimed to create a brand that welcomes men to experience and become loyal to the brand, the only bath bombs for men. This process book walks the reader through background research about bath bombs, competitors, new target audiences, and the evolution of the packaging and logo.
